SMA Alliance and USAutoplex Set to Launch New Buyer Financing for Dealer Clients

June 15, 2012

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NASHVILLE, Tenn. — Strategic Marketing Alliance, through its wholly owned subsidiary USAutoplex, is currently developing a platform to provide subprime auto financing to USAutoplex vehicle buyers.

Officials indicated SMA Alliance will soon launch Autoplex Credit through USAutoplex's exclusive agreement with Credit Union Dealer Network.

The company explained this latest platform will allow subprime lending at lower interest rates and will offer six-month and one-year dealer service contracts in order to maximize long-term relationships with dealers.

"Completion of the network will build a finance inventory site for all dealerships," SMA Alliance insisted.

Officials mentioned recent reports from Experian Automotive that indicated U.S. vehicles loans totaled $663 billion during the first quarter, representing an increase of $26 billion from a year earlier. They said part of that growth came from an 11-percent uptick in subprime contracts.

"With sub-prime lending increasing in 2012, offering a financially advantageous option for our dealer client buyers' fits into the SMAA business model of service excellence," stated Timothy Stephens, chief executive officer of Strategic Marketing Alliance.

"Offering this platform to dealers will assist in securing each dealer's share of the 89 percent of vehicle sales that are financed yearly," Stephens continued. "SMA Alliance will now have an enormous advantage over our competitors not just with our current software, but with a contract that offers automotive financing and credit union customer's pre-approved financing."