Ron Smith, president of Cherokee Publishing Company, is the executive publisher of SubPrime Auto Finance News, the leading newsmagazine of the used car industry.
Ron has an extensive background in media, public relations and publishing. His career began in the newspaper industry, starting as a writer for several newspapers and later becoming city editor of a daily North Carolina newspaper. He later transitioned into public relations, where he held positions in several advertising and public relations firms. In 1982, Ron founded Smith & Associates Public Relations and has served as president of the firm ever since.
In 1990, Ron founded Cherokee Publishing Company and began publishing Auto Remarketing NewsMagazine. Under Ron's guidance, Cherokee later expanded its portfolio to include Cary Magazine and Triangle East Magazine in 2005.
Ron and his wife have three adult children and are longtime residents of Garner, N.C.